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About Us

About SoBe

Our story began in 1995, when our founders dreamt up a flavorful concoction inspired by the sun-drenched beaches and laidback vibes of South Beach, Florida. Our first drink, SOBE® Black Tea 3G, was an unheard of blend of Ginseng, Guarana and herbal ingredients. Today we offer a diverse range of SOBE ELIXIR® and Tea products that are defined by exotic flavor combinations, the use of real sugar and stevia, and the inclusion of vitamins. Unapologetically bold and wickedly tasty, SOBE® beverages are refreshing and delight the taste buds with an insane rush of flavor.

Enjoyed on their own or expertly remixed, SOBE ELIXIR® and Tea products aren’t for the faint of heart. Our crazy concoctions cater to all the daredevils and the adventure seekers out there. So go ahead and Ride The Wild!

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.  For more information, visit www.pepsico.com

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