About Us
About SoBe
Our story began in 1995, when our founders dreamt up a flavorful concoction inspired by the sun-drenched beaches and laidback vibes of South Beach, Florida. Our first drink, SOBE® Black Tea 3G, was an unheard of blend of Ginseng, Guarana and herbal ingredients. Today we offer a diverse range of SOBE ELIXIR® and Tea products that are defined by exotic flavor combinations, the use of real sugar and stevia, and the inclusion of vitamins. Unapologetically bold and wickedly tasty, SOBE® beverages are refreshing and delight the taste buds with an insane rush of flavor.
Enjoyed on their own or expertly remixed, SOBE ELIXIR® and Tea products aren’t for the faint of heart. Our crazy concoctions cater to all the daredevils and the adventure seekers out there. So go ahead and Ride The Wild!
About PepsiCo
From longtime favorites to new flavors we craft today, PepsiCo creates smiles with every sip and bite. The crunch. The fizz. The taste. We make beloved foods and refreshing drinks, working with farmers around the world and aiming to drive positive impact for our business. Built with high-quality ingredients and deep connections with consumers, we proudly produce hundreds of iconic food and drink brands enjoyed around the world. Find out more at www.pepsico.com.