About Us

SMARTFOOD^® first hit shelves in 1985 with a very smart idea: to create great tasting, ready-to-eat popcorn with quality ingredients. 

Today, you may know us for our notorious little black bag of White Cheddar deliciousness, but we also make a lineup of other air-popped flavors, ranging from Movie Theater Butter to Hot Buffalo and Sour Cream & Onion. And our SMART50™ line brings the great taste of SMARTFOOD^® at 50 calories per cup or less.

Who comes up with these flavors? Geniuses, that’s who. 

After all, smart is in our name.