Magic! Just kidding. OK maybe we throw a little magic in the mix. But we're mainly focused on the authentic, genuine stuff like hard work, taking our time to do things right, and a love for what we do. Stacy's® snacks are BAKED and sure, we could get into all the details about taking up to 14 hours to make each batch of chips or our obsession with only selecting the best, all-natural ingredients. But, when all is said and done, what really matters is our dedication to make the best pita chips in the world. So, to answer the question, our chips are made one way; the right way! It's the harder way but it's the better way.