What do the dates on the packaging mean?

All of our products have a "Best taste date," which is very different from an expiration date often found on perishable items such as dairy and meat products. Our "Best taste date" is a self-imposed indicator that has been listed on the underside of our cans, shoulders of bottles and sides of paperboard wraps since 1994. We provide this information simply to help ensure that our products are consumed at their absolute best flavor.